“FourFiveSeconds” gets a video

“FourFiveSeconds”, the polarizing new single from Rihanna, Kanye West, and Paul McCartney, has been playing in my head incessantly for over a week now. I can’t get it out of there! And that’s so weird! Because the song sounds pretty much like a glorified Colbie Caillat demo.

At least, that’s what I thought when I first heard it anyway. I scratched my head a bit (I think everyone did)… I didn’t not like it – I just thought, “that doesn’t sound totally finished”, and I thought that was that. But that wasn’t that. Because I kept playing it. And when I wasn’t playing it, I kept humming it. And when I wasn’t humming it… well you get it.

But it still just sounds like a demo to me. A demo that happens to have a (frankly) stunning vocal turn by Rihanna and a simple-but-somehow-brilliant chorus that just won’t let up.

And now it has this video. Which looks kind of like a Gap ad.

So what I’m trying to say is, this whole thing confuses me. But I like it. A lot.

(Also, that bass slide sounds SO MUCH like RX-FT500-era Mountain Goats to me. So maybe that’s why I’ve got some serious positive associations going on here…)

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